diff --git a/alerts/tasks.py b/alerts/tasks.py
index c95f8a8..0369eab 100644
--- a/alerts/tasks.py
+++ b/alerts/tasks.py
@@ -38,7 +38,7 @@ def _send_alert(issue_id, subject_prefix, alert_article, alert_reason):
             base_template_name="alerts/issue_alert",
             recipient_list=[membership.user.email],
             context={
-                "site_name": settings.SITE_NAME,
+                "site_title": settings.SITE_TITLE,
                 "base_url": settings.BASE_URL + "/",
                 "issue_title": issue.title(),
                 "project_name": issue.project.name,
diff --git a/alerts/templates/alerts/issue_alert.html b/alerts/templates/alerts/issue_alert.html
index 704e94c..4c8f4ec 100644
--- a/alerts/templates/alerts/issue_alert.html
+++ b/alerts/templates/alerts/issue_alert.html
@@ -462,7 +462,7 @@
             <tr>
               <td class="email-masthead" style="word-break: break-word; font-family: &quot;Nunito Sans&quot;, Helvetica, Arial, sans-serif; font-size: 16px; text-align: center; padding: 25px 0;" align="center">
                 <a href="{{ base_url }}" class="f-fallback email-masthead_name" style="color: #A8AAAF; font-size: 16px; font-weight: bold; text-decoration: none; text-shadow: 0 1px 0 white;">
-                {{ site_name }}
+                {{ site_title }}
               </a>
               </td>
             </tr>
diff --git a/alerts/templates/alerts/issue_alert.txt b/alerts/templates/alerts/issue_alert.txt
index 5330570..b1b143a 100644
--- a/alerts/templates/alerts/issue_alert.txt
+++ b/alerts/templates/alerts/issue_alert.txt
@@ -3,7 +3,7 @@
 The issue title is:
 {{ issue_title|truncatechars:100 }}
 
-View it on {{ site_name }}:
+View it on {{ site_title }}:
 {{ issue_url }}
 
 Manage notification settings:
diff --git a/alerts/views.py b/alerts/views.py
index b7c3ded..9b0fa10 100644
--- a/alerts/views.py
+++ b/alerts/views.py
@@ -3,7 +3,7 @@ from django.conf import settings
 
 DEBUG_CONTEXTS = {
     "issue_alert": {
-        "site_name": settings.SITE_NAME,
+        "site_title": settings.SITE_TITLE,
         "base_url": settings.BASE_URL + "/",
         "issue_title": "AttributeError: 'NoneType' object has no attribute 'data'",
         "project_name": "My first project",
diff --git a/bugsink/settings.py b/bugsink/settings.py
index 6b34f47..221c749 100644
--- a/bugsink/settings.py
+++ b/bugsink/settings.py
@@ -164,7 +164,7 @@ if SENTRY_DSN is not None:
     )
 
 BASE_URL = "http://bugsink:9000"  # no trailing slash
-SITE_NAME = "Bugsink"  # you can customize this as e.g. "My Bugsink" or "Bugsink for My Company"
+SITE_TITLE = "Bugsink"  # you can customize this as e.g. "My Bugsink" or "Bugsink for My Company"
 
 
 CELERY_BROKER_URL = 'amqp://bugsink:bugsink@localhost/'
diff --git a/bugsink/urls.py b/bugsink/urls.py
index 0c5bc5d..5df90e2 100644
--- a/bugsink/urls.py
+++ b/bugsink/urls.py
@@ -7,8 +7,8 @@ from .views import home, trigger_error, favicon
 from alerts.views import debug_email
 
 
-admin.site.site_header = settings.SITE_NAME
-admin.site.site_title = settings.SITE_NAME
+admin.site.site_header = settings.SITE_TITLE
+admin.site.site_title = settings.SITE_TITLE
 admin.site.index_title = "Admin"  # everyone calls this the "admin" anyway. Let's set the title accordingly.