diff --git a/bugsink/scripts/runsnappea.py b/bugsink/scripts/runsnappea.py
new file mode 100644
index 0000000..3bd2078
--- /dev/null
+++ b/bugsink/scripts/runsnappea.py
@@ -0,0 +1,31 @@
+#!/usr/bin/env python
+"""A copy of manage.py from the bugsink project, but with sys.argv[1] inserted as 'runsnappea'; when run this way the
+script shows up with a meaningful name in `ps` and other such tools.
+"""
+import os
+import sys
+
+
+def main():
+    # To maintain equivalent behavior to `python manage.py` / `python -m bugsink.scripts.manage` when running this
+    # script as `bugsink-manage` we need to add the current directory to sys.path. Otherwise the Django settings module
+    # will not be found if it is in the current directory.
+    cwd = os.getcwd()
+    if cwd not in sys.path:
+        sys.path.insert(0, cwd)
+
+    os.environ.setdefault('DJANGO_SETTINGS_MODULE', 'bugsink_conf')
+    try:
+        from django.core.management import execute_from_command_line
+    except ImportError as exc:
+        raise ImportError(
+            "Couldn't import Django. Are you sure it's installed and "
+            "available on your PYTHONPATH environment variable? Did you "
+            "forget to activate a virtual environment?"
+        ) from exc
+    sys.argv = sys.argv[:1] + ['runsnappea'] + sys.argv[1:]
+    execute_from_command_line(sys.argv)
+
+
+if __name__ == '__main__':
+    main()
diff --git a/docs/howto/deployment/single-server.md b/docs/howto/deployment/single-server.md
index 74c7bcf..a649402 100644
--- a/docs/howto/deployment/single-server.md
+++ b/docs/howto/deployment/single-server.md
@@ -421,7 +421,7 @@ Group=bugsink
 Environment="PYTHONUNBUFFERED=1"
 RuntimeDirectory=gunicorn
 WorkingDirectory=/home/bugsink
-ExecStart=/home/bugsink/venv/bin/bugsink-manage runsnappea
+ExecStart=/home/bugsink/venv/bin/bugsink-runsnappea
 ExecReload=/bin/kill -s HUP $MAINPID
 KillMode=mixed
 TimeoutStopSec=5
diff --git a/pyproject.toml b/pyproject.toml
index e0f14dc..031ea41 100644
--- a/pyproject.toml
+++ b/pyproject.toml
@@ -23,6 +23,7 @@ dynamic = ["version", "dependencies"]
 bugsink-show-version = "bugsink.scripts.show_version:main"
 bugsink-manage = "bugsink.scripts.manage:main"
 bugsink-create-conf = "bugsink.scripts.create_conf:main"
+bugsink-runsnappea = "bugsink.scripts.runsnappea:main"
 
 [tool.setuptools]
 include-package-data = true  # this is the default, but explicit is better than implicit